JGR extends Busch, M&M’s deals

Kyle Busch’s contract extension with Joe Gibbs Racing is complete, the signing was announced Thursday via social media, and sponsorship is a done deal as well, with Mars, Inc. brand M&M’s also extending its agreement to fund the No. 18 Toyota in the Monster Energy NASCAR Cup Series.

The news comes just four days after Busch competed in his 500th Cup Series race, finishing sixth at Atlanta Motor Speedway.

The three have been aligned since 2008 when Busch began competing for JGR following three full seasons at Hendrick Motorsports. In that time, Busch has won 47 points races and the 2015 series championship.

He is the only driver who has qualified for the title-determining Championship 4 every year since 2015.

The 33-year-old said earlier this season that contract talks were nearly complete.

“Racing for more than a decade with such an iconic team and sponsor has been incredible and knowing that we can continue this winning relationship is very special,” Busch said in the statement announcing the extensions.

Mars, Inc., has been a staple in NASCAR since at least 1997 when the company sponsored the No. 36 Pontiac driven by Derrike Cope and fielded by team owner Nelson Bowers. At that time, and for the next several years, the company promoted its Skittles brand through its NASCAR relationship.

M&M’s became the focus in ’99 – Ernie Irvan had taken over the driving duties for the team by then, replacing Cope.

Terms of the agreements were not disclosed, with the length of driver and sponsor contract extensions described as “multi-year.”

“As a team owner, the hope is to find partners and drivers that help us grow as an organization, and Kyle Busch and Mars, Incorporated have done exactly that,” Joe Gibbs, founder of JGR, said. “We have one of the longest partnerships in all of sports, and that really speaks to the strength of the understanding and respect we have for one another.”

Joe Gibbs Racing fields four full-time entries in NASCAR’s top series. In addition to the No. 18 Toyota fielded for Busch, it also fields the No. 11 for driver Denny Hamlin with sponsorship from FedEx, the No. 20 for Erik Jones (multiple sponsors, including DeWalt and Sport Clips), and the No. 19 for Martin Truex Jr. (Bass Pro for 24 of 36 points races in ‘19).

The organization also fields multiple entries in the NASCAR Xfinity Series.

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